2025 Career Predictions

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Answering Your Career Crises:
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My 2025 Career Predictions
^{for Tech & Media}

📉 Resumes Are Dead

Your internet footprint is your new portfolio. Traditional resumes are becoming obsolete as companies shift to evaluating candidates based on their online presence, thought leadership, and measurable impact. A strong digital footprint—via LinkedIn, personal blogs, or social proof of your accomplishments—will carry much more weight than a polished PDF.

🤖 All Job Interviews Will Change

Knowing how to use AI effectively will become a baseline requirement for all jobs. Interviewers will test your ability to integrate tools like ChatGPT, MidJourney, or industry-specific AI platforms into workflows, making AI proficiency the new Microsoft Word.

🎓 50% of New Grads Will Choose Entrepreneurship Over Corporate Jobs

Rapid advancement of AI is reducing the need for entry-level employees, making traditional jobs harder to secure. On the other hand, the barriers to starting a business are decreasing thanks to user-friendly tech tools and social media. Building a small business has never been easier and offers far more autonomy and earning potential than a traditional job and college grads are realizing that.

🛠️ The Line Between B2B and B2C Is Blurring

With entrepreneurship rising, 1 in 2 people will have their own business—whether full-time or a side hustle. Enterprise software must adapt, offering pricing tiers for individuals or micro-teams. This growing market of small-scale entrepreneurs demands accessible tools and services, forcing even B2B companies to adopt B2C marketing and branding strategies to speak to their new audience.

📱 Goodbye Websites and Logos

Social media profiles are the new websites. They are much easier to discover and more often visited in our mobile-first world. Logos will no longer define brand identity—faces will. Every brand will need a recognizable “face” with a “story”—someone who embodies their mission and connects directly with audiences to represent the company.

🤝 Micro-Acquisitions of Influencers Will Become Common

Now that all companies need a “face” to represent their brand, we will see large companies increasingly acquire micro-influencers as in-house ambassadors, creating new opportunities for creators to achieve big payouts or exits similar to startups. These niche creators bring authenticity and loyal audiences, making them invaluable for legacy brands looking to stay relevant and grow.

💸 Micro-Influencers and Mega-Celebs Will Make the Most $$$

Smart brands know that only micro-influencers with cult-like communities and mega-celebrities with massive reach can drive real sales. Everyone in between will struggle to secure deals and deliver real value to brands.

Companies who want to maximize sales and trust when organizing influencer campaigns will turn to platforms like Popular Pays, which make organizing campaigns with the right influencers—who actually deliver ROI—as simple as a few clicks. They even have a new Safe Collab feature, which makes vetting influencers easier than ever.*
_*sponsored

🚺 VCs Risk Falling Behind With the Shift to Female-Centric Markets

The "white male college dropout" archetype still dominates VC decision-making, but this approach ignores a huge shift. Women are starting businesses at record rates, drawn to the lifestyle flexibility and higher earnings of entrepreneurship compared to traditional jobs.

With women already driving 80% of consumer spending and now expanding their influence into business spending, their impact on markets is greater than ever. The old patterns of investing no longer fit this new reality, and VCs who fail to adapt will soon be left behind.

_{ENTREPRENEURSHIP & VENTURE CAPITAL}

🛠️ Build Gen She With Me

Gen She is hosting an entrepreneurship makeathon in Texas!

Gen She has grown into over 100 chapters all around the world, and our Rice chapter is hosting its second makeathon for all college students in the Houston area! I’ll be speaking and hosting a meet and greet. Come hang with us, it’s free!

Registration is FREE — you can join here!

This 3-day event, January 24-26, empowers women through workshops, inspiring keynotes, and the chance to participate in a pitch competition in teams that will present to top venture capitalists and entrepreneurs in Houston.

We’re excited to feature speakers like Angie Bastian, founder of BOOMCHICKAPOP, Alley Lyles-Jenkins, whose experience spans product strategy, design, and marketing with companies like Amazon, Dell, and NYC Government, and Emma Konet, a Forbes 30 Under 30 in Energy honoree and co-founder of Tierra Climate, who has expertise in clean energy, sustainability, and startup strategy.

🤝 Invest With Me
_{Turns out you don’t need to be crazy rich to own a piece of the trillions of dollars that flow through the tech industry every year! Wefunder is a platform that allows anyone to invest as little as $100 into startups, and each week, I’ll be sharing one company that I’m investing in with you!}

✨ $1.3M run rate revenue and 5x revenue growth since January 2024

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✨ Backed by BAM Ventures (Honey, Nerdwallet), Bling Capital (InstaCart, Lyft), and more

_{RESOURCES + JOBS}

Don’t miss these 👀

^CAREER

🗓️ The new year is the best time to get ahead. Grab your own FREE 2025 Goal & Life Planning Notion Masterpack here!

🤑 Ridiculous things I did in 2024 to achieve my most ambitious money and career goals yet…

⭐️ Everything I got from content in 2024 that changed my life. Hopefully, this will inspire you to start making your own content this year!

^WELLNESS

💪 5 body language tricks to be more likable!

🧠 In a rut? Get unstuck in 30 sec by asking yourself these 4 simple questions!

🏃‍♀️ This simple exercise hack can shrink your risk of cognitive decline by 13%…

What’s new on our job board 🔥

1️⃣ Business Development Representative - WEST @ The Realreal

2️⃣ Communications Internship, Channel + Corporate @ Airbnb

3️⃣ Software Engineering Internship @ GitHub

4️⃣ Android Engineer @ Wealthfront

5️⃣ Sourcing Manager @ Oura

…and more! 😉

❤️ Avni, Founder @ Gen She // Sponsor this newsletter