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6 months ago, if you had asked me what Cannes Lions was, I probably would have called it the Super Bowl of marketing.
After spending a week there, I realized that it is not even close.
I Thought Cannes Lions Was About Access. I Was Wrong...
After 1 week inside the most influential rooms in media and tech, I left with a completely different theory around creators, AI, and power.
Jul 2, 2026
