SPONSORED

This Cold Message Strategy Will
Change Your Life

Every day for the past five years, I’ve spent the first five minutes of my day sending a cold message to someone I admire. I literally do this on my phone before I even get up to brush my teeth.

This tiny habit has led to every internship I’ve ever had, my full-time job, my first five-figure brand deal, a private meeting with a self-made female billionaire, and even some of my closest friends.

The truth is, all it takes is one “yes” to open a door that can completely change the trajectory of your career. It might feel daunting to send these messages into the abyss, most will never respond, but if you send two messages a day for a year and a half, that’s almost 1,000 messages. There’s almost zero chance all 1,000 get ignored.

That’s the best part about cold messages: it’s mostly a luck game. The more you send, the luckier you get, and at some point, at least one response, one career-changing moment, becomes almost inevitable.

It’s not about perfect timing or the perfect pitch it’s about consistency. If you can stick to this simple habit, your life and career will change. Mine definitely did. And the wild part? The “yes” that changes everything could come as soon as tomorrow.

But here’s the part no one talks about: most people don’t fail at cold messaging because they’re bad at writing messages. They fail because they don’t know who to message and they don’t follow up enough times to actually get a response.

So I built something to fix that.

I used Perplexity AI to create a simple dashboard that helps you identify high-value people in your space, track your outreach, and automate follow-ups so conversations don’t fall through the cracks.

It takes the guesswork out of who to reach out to and makes consistency feel effortless.

If you’ve ever wanted to turn cold messages into real opportunities, you can download the dashboard for free here and start automating your outreach strategy today!👇

You’re invited to come hang out with me in NYC!

3 years ago, I quit my job with no plan.

Today, I’ve built one of the fastest-growing personal brands on the internet, reaching 400M+ people just this past year and turning it into a multimillion-dollar business.

Not by becoming an influencer, but by learning how to use the internet as leverage.

Now I’m keynoting the Million Dollar Personal Brand Workshop in NYC next month and I’m breaking down everything I wish I knew when I started:
• How I’d build a personal brand from scratch today
• How to use social media to become more competitive in your career
• How to turn your brand into real income (businesses, side income, speaking opportunities)
• How to make yourself AI-proof in this new era

We’re entering a world where anyone can build a product. Distribution is what wins, and your personal brand is your distribution.

If you’ve been thinking about starting or taking yours seriously, this is the room to be in.

There are only a few tickets left, but I saved a few spots for my Gen She audience. Hope to see you there!

Tickets are first come first serve.

Did you miss this? 👇

10 Easy Ways to Dress Like a “Rich Girl”
(<$100)
without needing to be one!

The way that you dress can trick people into thinking you’re super wealthy, even if you’re not, and you’ll quite literally be treated differently because of it. Doors open, networking feels easier, conversations shift, and suddenly you’re taken more seriously: at work, at events, in meetings, and even on dates.

So I paid a stylist thousands of dollars to teach me how to look like a “rich girl” without having to be one. And after weeks of testing everything on-camera, in meetings, at dinners, and even at the airport…here are the top 10 stylist-approved tips that created the biggest transformation for me with the least amount of effort. Because when you show up like someone who belongs in the room, people start treating you like someone who does. I’ve linked everything I mentioned in my video in my Amazon storefront if you want to try any of them yourself!

Save it, forward it, live by it.

If you have a younger sibling, a child, or anyone in your life in 8th through 11th grade, this is for you. My friend Audrey Wisch just launched something I genuinely wish had existed when I was in high school. She's the co-founder and CEO of Curious Cardinals, and after six years working with 15,000+ students, she built the college strategy resource every family deserves. It's called The FlightPlan. It’s an AI-powered platform that gives students a real understanding of where they stand, uncovers the story already emerging across their classes and activities, and surfaces personalized opportunities — specific internships, competitions, research programs — matched to who they actually are. You can check it out and learn more at theflightplan.com

Don’t miss these 👀

CAREER

💻 8 years ago, LinkedIn was the first tech company that took a bet on me and hired me as an engineer. Now I’m interviewing the founder as a full time LinkedIn creator that gets 40M views per month on the platform! Watch it here.

🤯 The full breakdown of how I make F U money on the internet.

WELLNESS

💄 Everything I do to “looksmax” + all the procedures I’ve done here!

🎾 4 “rich girl” hobbies on a budget!

🤰 Having babies later in life may be linked to longer life spans. Read more here.

What’s new on our job board 🔥

… and more! 😉

❤️ Avni, Founder @ Gen She // Sponsor this newsletter

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