In partnership with

What if your next job offer didn’t hinge on your resume, but on something far more powerful?

Personal brand—yes, that's likely what you had in mind. But rather than just extolling its importance, let's discuss how to actually do this effectively.

And no, it’s not about how many likes or impressions your content gets.

In fact, the engagement your content receives, or the size of your audience, doesn't matter at all for 99.9% of careers. What's crucial is the type of content you're making and how comprehensive, or 'bingeable,' your profile is. That’s where creating a 'binge bank' comes in, and it matters much more than your resume.

Your online personal brand or digital footprint tells future employers much more about the kind of candidate you are than any resume ever could.

This is why it’s essential for everyone to create their own “binge bank.”

The Binge Bank: Your Personal Brand Showcase

Think of it as your own Netflix show that you produce, showcasing who you are, along with your best stories, accomplishments, and passions. You want to ensure that if anyone becomes curious or stumbles upon your profile, they have the opportunity to dive deep into who you are. Ideally, by the end, they should find enough content on the internet about you to not only feel like they know you well but also become fully convinced of your capabilities as a candidate, ultimately leading to much higher perception and respect for you. So yes, one view on your LinkedIn post might feel disheartening, but that one view could be from a future employer who becomes convinced to hire you.

This isn’t just good advice for job seekers; it's valuable for anyone, whether you want someone to buy your product, invest in your company, or even just give you a follow.

Getting Started with Your Binge Bank

If you’re struggling to get started, ask yourself what those ten things are that you want someone to know about you to achieve your goals. Then, go create that content and place it somewhere on the internet, on a medium you feel comfortable with. It can be a blog, a LinkedIn post, a tweet, or even a TikTok. Remember, you're just one Google search away. If someone wants to find you, they will, no matter which platform you use.

When you are creating that content, don't think, "Oh, this one thing has to go viral to be successful." Instead, think, "I'm just creating content for my binge bank. I'm just adding to my resume." If you're very results-driven like me, saying this can even trick your brain and give you the willpower to keep going, regardless of how small your audience is.

Your Personal Branding Toolkit

To help you on this journey, I've created a free 30-day LinkedIn content guide. It's designed to kickstart your binge bank, offering 30 days of prompts and strategies to build your personal brand effectively. You don’t have to use this strategy only on LinkedIn; the principles can be adapted for any social media platform of your choice. Hope it helps!

_{ENTREPRENEURSHIP & VENTURE CAPITAL}

🛠️ Build Gen She With Me

Diary of a Delulu CEO Episode 6 is finally out!

I’m thoroughly convinced that the reason you're scared to start your business is that you believe you need significant funding to get started.

Here’s the story of how returning all the money I raised from my investors ended up making my company more successful — hopefully, this will convince you. 😉

And if you comment on Episode 6 with a 🤑 emoji and whether or not you would give Mercury banking a try if you started your own business, you'll be entered to receive $100 worth of beauty/wellness products!!! Good luck!

Missed Episode 5? Check it out here 😊 

 💰️ Mom, I Am a Rich Man
_{An interview series uncovering the stories and strategies of badass women on a quest to find richness in health and wealth.}

Ruffin Mitchener (31)
Ruffin is a creator and startup advisor with an MBA from UCLA. She previously worked at Deloitte and now advises select startups on viral content strategies. Her media brand, Brydge Club, has reached over 30 million women involved in startups, tech, and venture capital.

1. What's your hottest take on getting an MBA? You probably don't need an MBA, unless you're trying to pivot into IB, consulting, or product at a large corporation that recruits from MBA programs.

2. Why did you quit your Big 4 job in consulting? Corporate America was not for me. I always dreamed of being an entrepreneur, and left Deloitte to get experience at an early stage startup before going out on my own.

3. How much money do you make now? As a creator and startup advisor, my income is incredibly variable month to month. Some months are much bigger than others. In March, I made 5 figures.

4. What’s your favorite TikTok growth hack? Purposely mispronounce a common word or name in your TikTok. People go crazy in the comments and that drives virality.

5. What’s one non-negotiable for your mental health? Sleep. I'm not a morning person, and I'm not ashamed. I get a minimum of 8 hours of sleep in the weeknight and 9-10 on the weekends. 

Check out Ruffin’s newsletter for more insights from her!

🤝 Invest With Me
_{Turns out you don’t need to be crazy rich to own a piece of the trillions of dollars that flow through the tech industry every year! Wefunder is a platform that allows anyone to invest as little as $100 into startups, and each week, I’ll be sharing one company that I’m investing in with you!}

✨ Health tracking wearable is a fast growing market (e.g., Oura, Whoop, and more!)

✨ The company achieved $21M+ in revenue in 2023

✨ Backed by leading Tier 1 VC firms like a16z

Podcast Rewinds ⏪️ 

If you’re in your 20s and feeling overwhelmed in your career,
you NEED to hear this:

@gen.she

Career changes are so fine and so normal, even in our 20's. So many of us go into college thinking we'll follow one career path when in ac... See more

Natasha Mascarenhas from “The Gen She Podcast: On Being Her Own Competitive Advantage as a Brown Woman in Tech Journalism”

P.S. Season 2 is coming next week!! Follow along on Spotify or my new YouTube channel to be the first to hear about it when it drops!

_{RESOURCES + JOBS}

Don’t miss these 👀

^CAREER

💅 Is pretty privilege in the workplace real?

🗞️ Fortune asked New Yorkers if they could name a woman CEO and the results were really surprising…

🎾 Did you know Serena Williams has invested in 14 companies that have gone on to reach unicorn status, a value of $1b or more!?

❗️ THIS is some critical advice for people 2-3 years into their current job!

^WELLNESS

📘 Seems like everyone on friendship tok is reading this book.

🧠 Is our obsession with self-improvement making us miserable?

📱Check out Nicole for all things women's health, hormones, and nutrition!

What’s new on our job board 🔥

1️⃣ Fellow @ Forbes

2️⃣ Corporate Development Manager @ ServiceNow

3️⃣ Software Engineer @ OpenTable

4️⃣ Digital Marketing Manager @ Paddle

5️⃣ Analyst @ Affirm

6️⃣ Principal Product Manager @ Twitch

… and more! 😉

Goodbye Meal Kits, Hello Hungryroot

Hungryroot is a grocery and recipe delivery service that supports any health needs you and your family might have. Whether you’re looking to incorporate a gut-friendly diet, just trying to eat healthy, or anything in between, Hungryroot makes achieving your goals on your terms easy.

Browse the thousands of groceries and recipes available each week, or have Hungryroot curate a delivery made just for you and your family based on your preferences. Save hours planning, shopping, and cooking each week. Plus pick one free item for life.

Take the quiz and get 30% off your 1st order!

❤️ Avni, Founder @ Gen She // Sponsor this newsletter